OUR PROCESS

Your success is our priority, and our proven (5-phase) process is how we get you there.

Phase 1 – Mobile App Readiness Consultation (MARC)

Phase 1 – Mobile App Readiness Consultation (MARC)

A doctor can’t give you a prescription without a diagnosis, and a mobile app developer can’t give you a proposal without knowing your needs.

We created the MARC, because we’ve found that when towns and business districts jump straight into creating an app before they know their needs and options, they often end up dealing with miscommunication, project delays, and cost overruns. Instead, we want you to experience a smooth process that results in a town mobile app that is truly valuable for your residents, visitors, and businesses.

This is a first step, stand-alone service that we provide for $500, and we will not develop any mobile app without one.

Here’s how it’ll work…

We’ll meet with you and your team for about an hour and get a thorough understanding of your town’s or business district’s goals. Then, we’ll take that knowledge and generate a MARC Report which will detail your mobile app requirements, so we can recommend the best options to meet your needs.

Then, we credit the cost of the MARC toward any solution we provide, or you are free to use it to get proposals from other developers.

Phase 2 – Content Gathering and Preparation

Phase 2 – Content Gathering and Preparation

Content gathering is the town’s or business district’s biggest job on the project and tends to be the one that causes the most project delays, so we kindly request that you put as much focus to this as possible. Hopefully you started this process after we first met for our MARC, however you may still have more to do.

At this point you’ll also finalize which features and sections you’d like included in your town mobile app. We’ll have provided some options and suggestions in the MARC report to make this process easier for you.

And if you have anybody you can partner with to help you with content gathering and entry, this is the time to get them on board.

And to have any app on the Apple App Store, you’ll need to have your own developer account, and we’ll help you set that up.

Phase 3 – Design Development

Phase 3 – Design Development

Since you’ll have been following our proven process, the design phase usually overlaps the previous step, as long as we have enough decisions and planning complete, which we usually do.

In this stage we begin to develop ideas to visually express your town or business district’s brand in the app.

Every choice, from layout and color to type size and style, is made with your brand and goals in mind. We present initial concepts to you and work with you to turn them into comprehensive designs.

Phase 4 – Build, Test, Launch!

Phase 4 – Build, Test, Launch!

Once we have the final design concept and content, we move to production and implementation.

This is where we bring all of our plans to life. We apply the design, import and enter content, review the demo app with you, and then once your town mobile app is approved, it’s time to launch.

Phase 5 – Promote and Maintain

Phase 5 – Promote and Maintain

Depending on which plan you choose, we’ll help you with your town mobile app launch promotional campaign and app maintenance.

You can have a little or a lot of help, and we can explain your options to you.

And don’t worry, if you decide that you made the wrong decision on your promo and maintenance, we’re happy to move your plan to the one that’s right for you.