SERVICES

Get clear on your needs and options before you start your project.

We created the MARC because when towns and business districts jump straight into creating an app before they know their needs and options, they often end up dealing with project delays, and cost overruns. Instead, we want you to have a smooth experience that results in a mobile app that is truly what you need.

We provide this service for $500, and we will not develop any mobile app without one.

Here’s how it’ll work…

We’ll meet with you and your team for about an hour and get a thorough understanding of your town’s or business district’s goals. Then, we’ll take that knowledge and generate a MARC Report which will detail your mobile app requirements and best options to meet your needs.

Then, we credit the cost of the MARC toward any solution we provide, or you are free to use the report to get proposals from other developers.

This is the core of how MyDowntown Mobile started. We design and develop customized mobile apps to fit your town or business district’s needs.

Whether you’re looking to increase foot traffic, help small businesses, or communicate municipal info, our mobile app brings together all of your most important information into one indispensable app.

Here’s a quick outline the process we’ll take you through to develop the app you need:

1. MARC (Mobile App Readiness Consultation)
2. Content Gathering and Preparation
3. Design Development
4. Build, Testing and Launch
5. Promotion and Maintenance

Many times, towns or business districts decide they want a new brand because theirs is “outdated” or “uninteresting.”

Then they go straight into hiring a designer, they tell them which elements and colors they want, and, after a lot of back-and-forth with design review and revisions, they end up with a logo that may or may not accurately represent their town or where they want it to be in 5-10 years.  We can’t say if it’s an effective brand system for sure because there was no clear vision defined to align with from the onset.

That’s a lot of time and money to spend without having a clear plan and vision to make sure you end up with a brand that expresses the town’s or business district’s true identity.

In order to avoid a situation where you’re branding with blinders on, we’ve developed the TRU Brand Method™ which starts with a TRU Brand Audit™.

This service costs $500 and we will not perform any branding services without one.

Here’s how it works…

We’ll meet with you and your team for about an hour and get a thorough understanding of your town’s or business district’s goals and your perception of your brand today.

Then, we’ll customize a town-wide survey to see if your understanding aligns with the community’s. This results in a TRU Brand Audit™ Report that identifies the gaps between where you are and where you want to be, and the community’s perception of both of those.

Then, we credit the cost of the TRU Brand Audit™ toward any solution we provide, or you are free to use the report to get proposals from other designers.

Don’t be just another exit on the parkway.

We love our home state of New Jersey, and our mission is to help each and every town achieve its true potential.

We've helped clients with this through our TRU Brand Method™ – a proven process that helps towns and business districts hone in on what they stand for and how they want to be seen.

The first step, the TRU Brand Audit™, finds the gaps in where you are now and where you see your town or business district in the next 5-10 years.

The rest of the steps of the TRU Brand Method™ will help you fill those gaps, which results in your town or business district’s TRU Brand™.

Here’s a quick outline the process we’ll take you through:

1. TRU Brand Audit™
2. Design Concepting
3. Design Development
4. Design Application

Deliverable: Your TRU Brand™